The WHO Bit of Influencer Marketing…
The WHO bit of Influencer #Marketing and how to choose the right Influencer:
🌟 Audience Assessment — Assess the audience. Does the proposed Influencer speak to the demographic being targeted?
🌟 Content Alignment Assessment — Look for a natural alignment. Does the proposed Influencer’s content align with what your brand is looking for?
🌟 Conversion Rate Assessment — Look at your potential Influencer’s conversion metrics. Have past conversion metrics shown that the Influencer has converted leads to sales for similar brands?
🌟 Risk Assessment — Carry out a comprehensive #Risk Assessment. Has the Influencer been involved in any past controversies, criticisms or any rulings relating to lack of disclosures?
With these few points of mine, I hope they help you make the right Influencer choice for your brand!
Have a productive week ahead.