The WHO Bit of Influencer Marketing…

A lady standing by a window in a dress and braids.
Tolulope Folaranmi || Founder, Plumdale Co.

The WHO bit of Influencer #Marketing and how to choose the right Influencer:

🌟 Audience Assessment — Assess the audience. Does the proposed Influencer speak to the demographic being targeted?

🌟 Content Alignment Assessment — Look for a natural alignment. Does the proposed Influencer’s content align with what your brand is looking for?

🌟 Conversion Rate Assessment — Look at your potential Influencer’s conversion metrics. Have past conversion metrics shown that the Influencer has converted leads to sales for similar brands?

🌟 Risk Assessment — Carry out a comprehensive #Risk Assessment. Has the Influencer been involved in any past controversies, criticisms or any rulings relating to lack of disclosures?

With these few points of mine, I hope they help you make the right Influencer choice for your brand!

Have a productive week ahead.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store